Predictably Irrational

Editorial review

Through a series of experiments at MIT and beyond, Ariely shows that our 'irrational' choices are not random but systematic — driven by anchors, expectations, social vs. market norms, ownership effects, and the strange asymmetry between 'free' and 'paid.'

Summary

Through a series of experiments at MIT and beyond, Ariely shows that our 'irrational' choices are not random but systematic — driven by anchors, expectations, social vs. market norms, ownership effects, and the strange asymmetry between 'free' and 'paid.'

Key takeaways

• 1

  Predictably Irrational rewards readers who want depth as well as momentum.

• 2

  The atmosphere and prose earn a second look after the final chapter.

• 3

  A strong literary fiction discovery on Xdrapi.

• 4

  Xdrapi highlights it for balanced, premium editorial curation.